- For my final reading I chose to read Inbound Marketing by Brian Halligan. The main theme for this book is how you as the business owner can expand your business. The main ways that he talked about doing this was through social media or online tools such as podcast, webpages, and social networks (Facebook twitter). Once you choose an online tool he explains how to make yours differentiate from others.
- The way that this book connected with me and my learning for this class was by enhancing your online marketing. I know most business today have a facebook, webpage, etc. But what I really liked about the book was how he went into detail explaining how to differentiate yourself from other people online which is what I really want to do.
- After reading this book I would have the class find a local business in town look at their social networks and suggest what they could do to improve them. For example take a local restaurant in town and maybe have them post each day a picture of the special for the night. Thus causing more marketing and having people comment on their post.
- The biggest aha moment for me was learning that I could actually track how well my business is doing compared to other business in the same field as me online. I thought that was pretty cool and great tool to have. I would highly recommend this book.
Friday, July 26, 2019
27A- Reading Reflection No.3
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I should read this book. This might really assist in my business. Expansion of business is crucial for entrepreneurs in today's age and if this book has expert advice, then it is a must read. For your application to this class, I think that that could be an amazing way to help your community. People have jobs just doing that alone, going business to business, setting up social media pages. I bet those businesses would much rather have a free UF student make them a page then have to pay and get one done. That should be a UF club. Call it the UF Community Marketing Specialists. Might look good on a resume.
ReplyDeleteHey Clayton,
ReplyDeleteI did not read this book, but it sounds to me that it had a lot to do with marketing your business. When I think about expanding a business I think of, for example, a business that was known for a single product expanding into selling many different products. It is also very possible that marketing strategies and techniques will be always changing due to the fact that we consume technology in so many different ways.
Nice post, Clayton. I'm glad you were able to learn a lot from this book and apply it to your own business adventure. In this day and age its no surprise to see that social media is a dominant form of marketing in just about every industry. Maintaining a positive social media image can allow businesses to market very cheaply and effectively.
ReplyDeleteHey Clayton,
ReplyDeleteAlthough I unfortunately did not read this book I found your analysis and summary to be quite informing. I think its cool how they had mentioned how important it was to network and brand through technology and other social media outlets. I think for any business to prosper you need to build its clientele and network with many individuals to build trust and reputation among others.