- The Opportunity at hand would be the ever changing minds of everyday Americans and their views of the environment and how to help with saving it. As the concept of renewable energy continues to be pushed on the public their mindset will change and look at other options for energy such as solar panels. As of right now most people do not know how affordable it really is. By approaching more people and being able to explain to them the benefits too solar energy and the price of it more people should be willing too invest into it. Currently there is a federal grant which you can get if your house income is more than a 100,000 a year. This grant will save you 10,000 dollars. Thus making the demographic for this product middle to upper middle class families who own a home. But learning about information like the grant helps people who do not know but if they did would most likely transfer to solar panels. Currently people are paying for their energy to energy companies who use non renewable resources that hurt our environment. This is a huge opportunity for the solar energy if people start to catch on with the grant and realize how much money they can save and also what kind of impact they can have the environment then I believe people will switch over. It is just going to take time but hopefully will catch on soon.
- The Innovation I will be selling solar panels based on the watts that they will provide to power their house. If I have to buy the solar panels to install on the customers house then I will charge a rate of $1.35 per watt for instillation. If the customer already has the solar panels bought and just need them installed then I will charge a $1 per watt for instillation.The average houses uses about 900 watts a month. These will be competitive prices. What will differ me from other companies with similar prices will be ethical workers with up front honesty and quality work.
- The Venture concept will make people want to use my company to install their solar panels on their house because we will be a reputable company. Such as always being up front and honest with prices and making sure to do quality work that looks professional. People will also want to go with my company because I have the same beliefs in them that doing this job will help out our environment in the long run. Our motto will be saving you money and our environment one panel at a time. This will help separate me from my competition. To get my business going and staying up with the market will be making sure that the people who are involved with my company have the same mission and also same idea as my company. My company will have a facebook page and also be able to find us on google with contact information and reviews from our customers.
After reviewing the feedback that I received I decided to add more details to my venture concept and also give more examples of people who could get solar panels installed.
This is a really interesting venture! I totally agree that a mindset change is in order. Especially because as time passes, these technologies become cheaper and cheaper. As more people are impacted by climate change, I think they will be more likely to participate in your product and therefore it has a good future ahead of it. I enjoy how you have a distinct target audience as well
ReplyDeleteHey Clayton,
ReplyDeleteI love this project because how green it is, and how this idea is quite plausible. Although time will pass, increasing the demand as well as the supply, it is important to make solar panels cheaper in order to not hurt the world as much as we already have as well as to begin attracting consumers who will spread and market this product with word-of-mouth. I think anyone would rather have solar panels in their house than what they have now. Good job!
Hello Clayton,
ReplyDeleteI really enjoyed reading your venture concept! The extra details you added in help me understand the pricing of everything. The reasoning behind why your demographic was middle class to upper class families is very logical, because they can qualify for a federal grant and save $10,000, which could be used to invest into solar panels. Since your pricing is reasonable and solar panels are becoming cheaper, I can see many people wanting to use your service. Good luck!
Great post, Clayton! I really liked that you included predetermined prices for your work in the post. It gave us a good perspective on exactly how much revenue you could potentially make with each sale. Adding more information on potential customers for the market was also very beneficial as there is a lot of people who may be interested in your product.
ReplyDelete